Canadians soon took a liking to our whisky, and came to love it as one of their own. In America, it was considered special, because it was sold exclusively in the finer gentlemen’s clubs of the era. Soon, the whisky came to be known by the name “Club Whisky.”
It wasn’t long before Club Whisky began to cultivate popularity around the world. Eventually, its popularity began to affect the sale of American Bourbon in the United States. This forced the U.S. Government to require all Canadian distillers to put the country of origin on their label. And so Club Whisky became Canadian Club® and a legacy was launched.
Canadian Club’s success and longevity can be attributed not only to the style associated with it, but also the quality of the product inside the bottle. We have always prided ourselves on making a superior whisky accessible to everyone who wished to enjoy it.
This is what has allowed our easy-drinking auburn magic to endure the test of time, through trials of history and changing trends and tastes. Today’s Canadian Club® continues to be the choice of savvy drinkers who are looking for a refreshing alternative to beer, a classic cocktail, or simply a great tasting whisky served neat.
