It all started during Brazil's golden years. While our eyes watched the first images of the Brazilian TV, our feet lost and scored goals in the 1950 and 1958 World Cups, and our ears recognized the first notes of bossa nova, finally, in 1959, our palate tasted, for the first time, the Cachaça 51.
The arrival of the new millennium brought advancements and innovations. Our product portfolio grew, the brand become more communicative and contemporary, starting to be desired by new public targets. Speaking of which, in 2015 our famous cachaça debuted in the world's most famous boardwalk. We were present in more than 300 kiosks in Rio de Janeiro's shoreline to ensure a massive exposition during the 2016 Olympic Games. Not to mention the drinks full of good ideas, which both Brazilians and tourists love!
