Geoff Ross began brewing 42BELOW vodka in his garage and thus, like many great New Zealand brands, was launched in 1998 from a garage. The brand has since grown steadily and is now sold in many countries. Today his product is regarded as one of the world's up-and-coming vodka brands, named first equal in a UK blind taste test and the only vodka at the New Zealand Oscar party in Los Angeles. The 42BELOW brands include 42BELOW Vodka, including four flavoured vodkas - Manuka Honey, Kiwifruit, Feijoa and Passionfruit. “We also produce SOUTH gin, SEVEN TIKI rum and STIL vodka but mostly only in our spare time”.