Blenders Pride is the leading core brand of premium blended whisky within the Pernod Ricard portfolio in India. Without artificial flavoring, this whisky is made by blending Indian grain spirit with imported Scottish malt.
Comprised of both single malt(s) and single grain(s) often from many different distilleries; if Scotch or Irish must be aged for at least three years in oak barrels; Irish may include single pot still whiskey in the blend.
Blenders Pride whisky is a key brand in India, holding a market share of
around 50% in India’s premium blended whisky segment. The brand’s
tag-line is "Make the world a stylish place". Blenders Pride is a whisky
blended from Indian grain spirit and Scottish malt and contains no
artificial flavouring. Launched in 1995, its consistently high quality
quickly placed the brand among the category leaders, with worldwide
sales of over 63 million cases in 2012/2013. Blenders Pride is usually
served with still or sparkling water or on ice. Five different bottle
formats are available. At the end of 2011, a luxury whisky, Blenders
Pride Reserve Collection, joined the range.
