The packaging design features a red and gold colour scheme, with partial floral patterns, using premium materials that are both elegant and textured. The bottle design reflects the traditional Chinese aesthetic of "natural grace and inner refinement." The second generation of Wuliang Chun is a dedicated masterpiece following the brand's upgrade, characterised by "a long-lasting aroma, rich and full-bodied taste, smooth and refreshing finish, with a clean and pleasant aftertaste." Its diverse flavour profile showcases the unique depth of Chinese strong-aroma baijiu.