Mellowed
drop by drop through 10-feet of sugar maple charcoal, then matured in
handcrafted barrels of our own making. And our Tennessee Whiskey doesn’t
follow a calendar. It’s only ready when our tasters say it is. We judge
it by the way it looks. By its aroma. And of course, by the way it
tastes. It’s how Jack Daniel himself did it over a century ago. And how
we still do it today.
